Seminar Schedule - NJAWBO - Women's Business Center

Media Madness: Making the Most of Your Advertising Investment -Newark, 3-11-10

To register, please CLICK HERE or call the Women's Business Center at
973-507-9700.

WHERE: U.S. Small Business Administration, NJ District Office,
                  2 Gateway Center, 15th Floor, Newark, NJ 07102

WHEN:    March 11, 2010
                  10:00 AM-12:00 Noon

COST:     FREE

COURSE DESCRIPTION: So, you think you are ready to advertise? Learn how the right ad can set your company apart! If you're considering placing an ad in print or online to promote your business, this workshop will give you the knowledge you need to make the most of your media budget: finding and comparing potential publications or websites, deciphering the dreaded rate card, negotiating the best rates, placement, and add-ons. You'll learn the differences and similarities between online and print media buying, plus tips for great creative copy that will make the most of your investment-and deliver qualified leads right to your door. As an advertising and media buyer, Lisa Fahoury has negotiated and purchased millions of dollars in media over the course of her career. During this workshop, she'll demystify the process of adding media to your marketing mix.